While there are quite a few quality brands of earbuds out there, my personal opinion is that nothing compares to Bose. Bose is the absolute best brand when it comes to speaker quality and sound. Other 'decent' brands cater to the younger generations via style and affordability, but nothing matches up with the quality of a pair of Bose earbuds. Once you experience Bose, there is nothing else.
When taking a look at the earbuds that Bose has to offer, you will see that they have also taken into consideration that people are looking for a pair of earbuds that is stylishly modern. Their 'freestyle earbuds' are one of their most popular models. Another selling point for Bose earbuds is their superior durability, and not only do you get high-quality sound, but it's deep, clear and full of bass. 
You will not see a pair of Bose earbuds without a high rating. They are rated 4.3 stars on Amazon, and while they may cost more than certain other brands, you get what you pay for. You can even take your calls using these earbuds, which of course is just an extra feature. Ultimately, the decision to buy Bose is based on the superior sound quality that has long been known to be the best in the speaker industry in its entirety, not just with earbuds.