The rules for effective search engine optimization have been changing over the past few years. Any marketer planning to invest more in content should focus on learning the new rules for SEO in 2016. A marketer should follow the latest trends in SEO if he/she wants to maximize his/her investments in SEO. Here are some of the best SEO strategies for 2016.
1. Mobile Optimization - This is a big one in 2016. Google announced that mobile search overtook desktop search in more than 10 countries in 2015. More and more people are browsing the web on their smartphones, tablets, and other mobile devices. A marketer should ensure that their content is searchable there. Google should understand your content when it is searched on a mobile device. If not, you will lose a sizeable customer base to your competitor.
2. Longer Articles - Latest studies show that longer articles perform better in search. You can no longer get away with a 300-word article like in the past. Articles with a word count between 1,250-1,500 get more traffic and rank better in the search results.
3. User Engagement - This is another big one in 2016. Google has already announced that user engagement plays an important role when ranking websites in their search results. A marketer needs to concentrate on important factors such as the average time a user spends on the site, bounce rate, page speed, etc. You need to improve these factors as well as the content on your site to retain the user on your site.