Article marketing is a method used by webmasters to build backlinks to their websites. This is how it works: you write articles and submit them to article directories such as EzineArticles, Articlebase, Goarticles, etc. You are provided a resource box where you can insert a link to your website. When the article gets published on these directories, other bloggers download your article and place them on their websites. This is how article marketing used to work in the past. Google and other search engines used to rank these article directory sites higher in their search results.
This was one of the best ways to build backlinks and attract visitors to your site back in 2012/2013. But after Google implemented the Penguin and Panda updates, low-quality content sites were demoted from their search results. In fact, Ezine and a majority of the article directories lost their rankings due to this reason. Hence, article marketing is not that effective in 2016.